The Gen Z Marketer
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The Gen Z Marketer
Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.
Episodi recenti
62 episodi
Ep. 63: Scaling a PR Agency into a 7-Figure Agency with Aidan Sowa
It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure busi...
Ep. 62: Podcasting 101 with Tish Ambal-Garcia of the Sunshine Collective
It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows...
Ep. 61: Start-ups are Red Flags; Why should marketers avoid them?
More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their down...
Ep. 60: Should writers use AI tools?
Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How woul...
Ep. 59: Asking Notion's AI to write a podcast episode
What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry?
This episode is part 2 of...
Ep. 58: Asking Gemini, Google's AI, to write a podcast episode
With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work?
This episode is part 1 of 3 of an...
Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag
Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are...
Ep. 56 - Craft Engaging Short Videos with Jed of Runit Decks
Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorte...
Ep. 55 - The Impact of AI in the Creative Industry with Angelo San Buenaventura
Artificial Intelligence (AI) is becoming more prevalent in design and creator platforms. With its emergence, how has it affected the way creatives wor...
Ep. 54 - How Human Resources Manages Company Culture and Toxicity with Valerie Tamayo
Human Resources is the backbone of every company. They are at the frontline when meeting new applicants, nurturing current employees, and supporting t...
Ep. 53 - Trying out Canva's Website Builder
Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democrati...
Ep. 52 - How to Define Your Personal Brand
What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you ca...
Ep. 51 - Why an Endorser's Personal Life Affect a Brand
Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s be...
Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic
The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's t...
Ep. 49 - Branding a Podcast: Relaunching the Gen Z Marketer Podcast
In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podca...
Ep. 48 - Further Your Personal and Professional Growth with Coursera
Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's ta...
Ep. 47 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma
Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it...
Ep. 46 - Should brands be apolitical?
Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on...
Ep. 45: Season 1 Recap and What to Look Forward to in Season 2
Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and...
Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value
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Ep. 43: Spotify Wrapped is Consistent in Viral Engagement
It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuo...
Ep. 42: Why Campaigns Aren't Strategic Without IMC
Strategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impactful with IMC as it gives audie...
Ep. 41: Red Notice Stole the MOA Globe and Missed the Mark
Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole"...
Ep. 40: The 5 Undisputable Laws of Branding
Ries and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which laws are the most relevant reg...
Ep. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan
'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every...
Ep. 38: Simplifying How to Plan Promos for Huge Campaigns
It's the season for huge holiday campaigns! With 11.11 and 12.12 only a few weeks away, how do you conceptualize and differentiate your promos and cam...
Ep. 36: Key Basic Marketing Principles from This is Marketing by Seth Godin
What is marketing? How do we differentiate and position ourselves? How do we change customer behaviors and cultures? How do we integrate ourselves in...
Ep. 35: Freelancing and The Makings of a Social Media Strategist with Andrea of Kohi Social
Social media is the game and strategists know how to play. However, the game and the rules are constantly changing, so how do you play to win? Andrea,...
Ep. 34: How Purpose Drives Brand Strategy
Purpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can't...
Ep. 33: What the BBW Book Sale Teaches Us About Customer Experience
Previously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers ar...
Ep. 32: "The Brand Flip" Key Takeaways for a Customer-Centric Brand
Marty Neumeier's second book on branding, "The Brand Flip: Why Customers Now Run Companies and How to Profit from It," focuses on the current power of...
Ep. 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
Marty Neumeier's "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" is one of the renowned books in branding. In this Ma...
Ep. 30: How to Create Effective Listings that Convert Customers Easily
Product listings are a key touchpoint on e-Commerce that some seem to overlook. With the right listing strategy, you can easily convert your customers...
Ep. 29: How Rare Beauty Differentiated Itself in a Cluttered Market
Rare Beauty by Selena Gomez launched last year and it disrupted the cluttered beauty industry. How did Rare Beauty set itself apart from others? How d...
Ep. 28: Growing Your Brand in TikTok with Anika Aquino of Everything Kawaii PH
What happens when your small business goes viral on TikTok? Anika Aquino of Everything Kawaii PH shares how the trendy platform helped her grow. We al...
Ep. 27: Why Public Relations is Essential for Brands with Arianne Jalalon
Public Relations is one of the components of an Integrated Marketing Communication plan, which is more than just brand optics. It is a discipline that...
Ep. 26: What IKEA Philippines Tells Us About Public Relations
IKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but...
Ep. 25: Instagram's No Longer a Photo Sharing App and I Have Thoughts
Instagram's announcement last week definitely got some buzz, and I have thoughts as well. What does this look like in a branding perspective? A user p...
Ep. 24: What the Big Bad Wolf Online Book Sale Tells Us About UI/UX
The Big Bad Wolf book fair is the biggest book sale in the world known for its 24-hour schedule and affordable books. Patrons look forward to the even...
Ep. 23: Shopee Selling 101 - How to Setup Your Online Business
Thinking of starting your own online business through Shopee? In this MarkeTips episode, let me share with you what I've learned so far in running The...