Linkedin Paid Ads - From A to Z by Impactable.com
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Linkedin Paid Ads - From A to Z by Impactable.com
This podcast comes from the founder and CMO of Impactable.co which is a Linkedin marketing agency that has launched 1,000+ Linkedin lead generation campaigns and Linkedin Paid Ad campaigns in 30+ countries. This scrappy startup was acquired in early 2021 and is now backed with amazing resources by w...
Episodi recenti
16 episodi
Guest podcast spot with B2B Playbook
Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life.
I'll also cover a pretty...
Linkedin Paid Ads Vs Facebook Paid Ads
Linkedin Ads VS Facebook Ads
People really like to compare different ad channels to each other to try to see which one is better o...
Elements of a Linkedin Ad - Launch Day!
Elements of a Linkedin Ad - Launch Day!
1. First, you have the name at the top. This is optional but can help with organization or...
Linkedin Ads - Bidding and Budget Basics
Linkedin Ads Bidding Basics
I actually leave a lot of my campaigns on these settings:
Let’s walk through it real quick.
The way I...
Linkedin Ads Audience Filters
Let’s get into a fun one here which is Linkedin targeting - the actual audience that you can target with your Linkedin ads and what filters you have t...
Impactable.com - Our Own Linkedin Paid Ads Strategy
We actually got rid of the form on our website because it was just another hurdle for people to jump through before booking a call and then required a...
Basic Strategy/Example of Linkedin Paid Ads Campaign
Let’s break up the tedious foundational walk-through and take a step back to a little more high-level view of what we are looking to build.
For...
Linkedin Ad Types/Formats
Welcome back and we are grinding out the basics here still. A lot of foundational info to get through but it’s important to really understand what the...
#7 - How long does it take to start seeing results from Linkedin Paid Ads?
This is another common question as people tend to be a bit anxious to start getting leads and closing deals as soon as possible.
I’ll level wit...
Linkedin Ad objectives
What are the different ad objective types?
Brand Awareness
Website visit
Engagement
Video Views
Lead Generation
WE...
#6 Linkedin Custom Audiences - Linkedin Retargeting Audiences
In this episode, I'll cover the main types of custom audiences that you can make which are also the audiences we can later use for retargeting.
...
#5 How much budget do you need for Linkedin Paid Ads
Good question and I have a few answers on this one as each person/business is different.
First off, what’s your overall marketing budget and wh...
#4 Linkedin Insights Tag and Linkedin Conversion Tracking
Linkedin Insights tag installed
We touched on this in the last episode but let me recap and expand on this. The Linkedin insights tag is...
#3 Initial walk-through of Linkedin Campaign Manager
Basic areas inside the campaign manager that should be on your radar.
This is where you would go if you wanted to g...
#1 Linkedin Paid Ads Foundation
In this episode I cover why you should even care about Linkedin ads, what the format of this podcast will look like (what kind of things we cover), an...
#2 - Are Linkedin Paid ads too expensive?
Honestly first episode so I'm sure I'm going this wrong but like a true marketer...I just dove right in.
I answer the basic questions of...