Why It Matters
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Why It Matters
A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and...
Episodi recenti
31 episodi
31. Why Brand Communities Matter
According to research run by Garnter, over 70% of consumers say they buy more often when they’re part of a community. The role of communities has neve...
30. Why Balance Matters
What if the key to long-term success isn’t growth or efficiency, but balance? Not the Zen poster kind. The kind that helps leaders stay grounded...
29. Why Social Listening Matters
The backbone of good marketing is the quality of the research. The best insight comes from hearing real audiences talk about their real experiences.Tr...
28. Why No Engagement Matters
Every minute, over 500 hours of video are uploaded to YouTube, 350,000 tweets are sent, and 5 million posts go live on Facebook. Try to keep up and yo...
27. Why Language, Consciousness, Magick, and Romance matter
In this episode, I’m joined by writer Thomas Sharp.
His creative life is a blend of commercial commissions and self-initiated projects,...
26. Why Poetry Matters
Poetry has lessons for every brand. The power of brevity. The art of wordplay. Thoughtful connections that spark emotion, linger in memory, and someti...
25. Why SDRs Matter
According to the FT Advisor, enthusiasm for sustainable investing has dropped sharply this year, with interest in ESG funds reportedly down by 83%. Ma...
24. Why Forest Bathing Matters with Gillian Colhoun
Did you know the average person now spends 6 hours and 37 minutes a day looking at screens? In the UK, that’s almost as much time as we spend sleeping...
23. Why Legitimation Matters
Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face...
22. Why seeing brand language as art matters
The American Poet Robert Frost said, “no tears in the writer, no tears in the reader”. Rob Self-Pierson from the Brand Language Studio suggests brands...
21. Why Resetting Returns Matters
Invest for change, not just cash. Danyal Satter, CEO of Big Issue Invest, urges us to rethink what makes a good return. He says it's time to broaden o...
20. Why Illustration Matters with Zoë Barker.
Being remembered is the heart of a good brand. Particularly at the point of purchase. And illustrations can be a good way for a brand to carve out a d...
19. Why Human Experience Matters with Alexander Hoare.
Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact...
18. Why Financial Communication Matters with Faith Liversedge.
Faith is a marketing consultant who is determined to see financial advisors talk more about the difference they make. And with 1 in 3 UK adults worryi...
17. Why Closing Food banks Matters with Matthew Duyvenbode.
There are over 1300 food banks across the UK. And the Trussell Trust are convinced they need to be closed. Not because they're no longer required, but...
16. Why Kintsugi Matters with Makoto Fujimura.
Makoto Fujimura is a leading contemporary artist, writer, and speaker recognised worldwide as a cultural influencer. He uses Kintsugi, the ancient Jap...
15. Why Creative Writing in Business Matters with Neil Baker.
Neil is the Managing Director of Dark Angels, a collection of playful and collaborative workshops to help anyone become a better writer at work. He is...
14. Why Faith Matters with Nick Spencer.
Nick is a Senior Fellow at Theos, the think tank that enriches the debate about the place of religion in society. It challenges and changes ideas thro...
13. Why Shareholders Matter with Helen Cane-Hardy.
Helen is the content strategist at Tumelo. The tech start-up helps investors know which companies their ISAs and pensions hold shares. Tumelo wants to...
12. Why heritage matters with Jonathan Morris.
Professor Morris is one of the founding directors of the Heritage Hub at the University of Hertfordshire. He and his academic teamwork alongside busin...
11. Why long term strategy matters with Phil Wild.
Phil is the CEO of James Cropper PLC. It's a family-run materials manufacturer based in Cumbria that dates back to 1845. Strategy and planning are cri...
10. Why photography matters with Simon Hill.
Simon Hill HonFRPS is the Royal Photographic Society's current President. The Society was founded in 1853 to make the art and science of photography m...
09. Why social justice matters with Andy Cook.
Andy is a CEO of the UK think tank The Centre For Social Justice. It partners with over 400 grassroots charities to develop ambitious, evidence-based...
08. Why rethinking housing matters with Jez Sweetland.
Jez is the Project Director of the Bristol Housing Festival. It’s a five-year pilot exploring and experimenting with alternative ways to meet the nati...
07. Why desirability matters with Andrew Walsh & Matt Holland.
Andrew is the CEO of Iress, the global software developer for financial services. Matt is their Head of Corporate Marketing. The business rebranded th...
06. Why a business run by family values matters with Simon Lawson.
Simon is Chairman of the family owned builder’s merchant Lawsons. He is the fourth generation to run the business.
05. Why impact investing matters with James Perry.
James is Chairman of the frozen food delivery company Cook. He also a founding partner of Snowball an investment company set up to prove that it is po...
04. Why purpose driven PLCs matter with Dee Corrigan.
Dee is Head of Corporate Engagement for the charity Blueprint for Better Business. They aim to create a better society by help established businesses...
03. Why innovation matters with Jeremy Bassett.
Jeremy is the CEO of Co:Cubed which matches tech-led start-ups with corporations to collaborate and experiment on new products and services.
02. Why buy-in matters with Jess Harris.
Jess has over 20 years’ experience in developing and delivering successful growth strategies across a range of businesses. Her clients vary and often...
01. Why research matters with Annabel Venner.
Annabel is a marketing consultant and the current Chair of Fellows at the Marketing Society. Before this she was the Global Brand Director at Hiscox I...