Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear...
Episodi recenti
91 episodi
How Leading Companies Are Using Data - Driven Marketing
In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies.
Sales Power Hour - Pixels And Ink 90
Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equ...
Pixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment Cliff
Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates t...
Five Considerations for Implementing an Effective Additive Manufacturing Cell
In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five...
How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes
Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketin...
Breaking Into Additive Manufacturing - The 5 Steps To Successfully Adopting 3D Printing
What you’ll learn…
In this session, our panelists break it all down and discuss:
1] Why now IS the right time to invest in a...
Are You Ready For A Looming Recession?
Is a recession coming?
How can our business survive the rising costs?
Should we change our marketing and sales strategies?
Six Strategies to Deliver Results in 2022
During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second...
Secrets To Creating High - Value Print (Especially In This Economy)
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to t...
Trade Show Marketing - From Sinking To Shining
Trade Show Marketing - from Sinking to Shining!
Here at MindFire we have a motto that we live by in order to ensure that we maximize the...
Oh Sh@*t, Now What?
In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joan...
The Secret To Increasing Your Social Presence
In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence.
The results may surpris...
The Best Postcards Mastermind // How Do you Retain Your Key People?
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry.
Direct Mail For Contractors: How To Create Sales During “Pre-Season”
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they...
It’s All About Branding
Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)
Joy (his real name) Abdullah is the Founder of Humanizing Business, a strat...
The Secret to TRUE 3D Print Additive Manufacturing
There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replace...
Learn Marketing & Sales Strategies From Andrew Ettinger, Tom Casey & Other Home Service Leaders
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a pri...
Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue Fo...
Riches to Rags to Riches: A Printer's Story
In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print compan...
Session 3: How To Build OptiChannel Campaigns
In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including:
- How do you go from a Client’...
From Homeless to Millionaire: Andrew Ettinger & The Best Postcards
From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger,
who tells his amazing life story. Find out how the CEO of The Best Postcar...
How to Market & Sell OptiChannel Campaigns - Session 2
Hey OptiChannel Community!
Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business pro...
Learn Cutting-Edge Marketing & Sales From Tom Casey, Lou Hobaica, & Other Home Service Leaders
Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies!
The invitation-o...
Trade Shows Return - Are You Ready?
Printers and Agencies return to Industry Trade Shows.
What are the five things you should be ready for?
Much has changed,...
How to Market, Sell, & Build Profitable OptiChannel Campaigns - Session 1
Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a...
How The Facebook Algorithm Works - Part Three
Pixels and Ink Series: About Facebook Content
Welcome to the third
episode of a three-part series about the most widely viewed content on...
Facebook Releases Report On Most-Viewed Content - Part Two
Pixels and Ink Series: About Facebook Content
Welcome to the second episode of a three-part series about the most widely viewed content o...
Facebook Releases Report On Most-Viewed Content - Part One
Pixels and Ink Series: About Facebook Content
Welcome to the first episode of a three-part series about the most widely viewed content on...
How Innovative Print Use Cases Are Driving Recovery & Growth for Printers, In-Plants, & Agencies
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates t...
Postal Customer Council Florida: The Year of OptiChannel
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel he...
How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!
Every month or so, we...
How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel
Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions.
How Print Uniquely Engages Younger Consumers
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials.
How a Growing Print Company Sells Direct Mail
Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a success...
How To Become Indispensable To Your Clients By Offering Real OptiChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?
How does a print...
What’s OptiChannel & Why You Should Care
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual...
What’s Working in Direct Mail Right Now?
Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what t...
Business Leaders: Why Are You Hiding THIS?
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide,...
THIS Kind of LinkedIn Post Gets Dramatically More Views And The Surprising Hashtag Research Results
If you need to know what "works" on LinkedIn right now, pay attention to these data:
Over the last 5 months, my posts received:
How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A
How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)