Founder's Journal
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Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rolle...
Episodi recenti
637 episodi
The secret business weapon
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully.
I...
How to Find Your Zone of Genius
Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do...
How to Get Your First 1,000 Users
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seve...
13 Dangerous Psychological Biases
In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead t...
How to Crush a Quarterly Offsite
On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.
V/TO: https://www.eosworldwide.com/blo...
How to deal with imposter syndrome
Today I share my experiences with imposter syndrome and some techniques I use to cope with it.
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Thanks to our presenting sp...
How to Not F*ck Up Your Meetings
Let’s face it…most meetings suck.
Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s t...
Early days building a decacorn
Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion...
Focus, fresh eyes, and pet psychics
Alex does a Founder's Journal variety show, covering some of his favorite topics from the week:
- Building one company vs. many
I'm raising money
Alex talks about raising a preseed round for Distro & some takeaways from the process thus far.
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Thanks to our presenting...
Founder Mt. Rushmore
Alex talks about his startup heroes and why they've changed over time.
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Thanks to our presenting sponsor, Gusto. Head to w...
Hire wrecking balls
Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice.
Should I quit?
Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew.
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Thanks to our p...
Pitching preseed investors
Alex takes you through his 7 tips for pitching early stage investors on a preseed round.
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Thanks to our presenting sponsor...
Agencies are wildly underrated
Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesse...
A better way to interview
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach.
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What motivates entrepreneurs
Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew)...
Own the internet
Alex walks you through his process for building an employee influencer program.
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Thanks to our presenting sponsor, Gusto....
A primer on seedstrapping
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your busi...
Steal my Idea: Stack Overflow for AI Prompts
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.
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Crush your procrastination
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.
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Show Notes:
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Facing your limiting beliefs
Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them.
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How to run a quarterly offsite
Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.
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Show Notes:...
LEAKED MEMO from Shopify CEO
Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will...
How I find business ideas
Alex shares his 6 strategies for identifying business ideas.
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back...
I launched an AI agent
Alex breaks down his new business, Distro, the first AI content strategist.
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Show Notes:
(0:00) A note from our sponsor
(2:2...
My biz's 6 defining moments
Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.
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Show Notes:
(0:00) A note from our sponsor
(2:26)...
Conferences are (mostly) a waste
Alex does a SXSW 2025 recap.
Here’s what to expect:
Why conferences are a waste
Two exceptions to the r...
Being lazy is good
Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful...
$12 billion startup caught spying
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.
Here’s what to expect:
Becoming a multipreneur
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:
What is multipreneurship?
Why did A...
7 tactics for non-cringy sales
Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:
Why sales...
How Pieter Levels Hit $67k MRR in 3 Weeks
Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect:
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Why boring work is inevitable
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing bor...
Can you make your business feel “effortless”?
Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how...
Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email)
Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s...
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Mill...
How to Become Relentless as an Entrepreneur (Kian Sadeghi, Nucleus)
Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleu...
How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft)
Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has in...
How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X)
Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entre...