Solving for B°
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Solving for B°
The Solving for B° Podcast addresses today’s biggest branding topics.
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60 episodi
What CEO's Should Expect from Marketing in 2025
Today, we’re discussing what CEO’s should expect from marketing in 2025. This year, marketing has undergone a dramatic transformation, with new techno...
Brand Evolution or Brand Erosion?
As markets continue to change, customers expect more, and competitors are moving faster. So, how does a company evolve without losing what made your b...
From Surviving to Thriving: How Strong Brands Navigate Economic Turbulence
Is your brand ready to weather an economic downturn? In this episode of Solving for B, we break down what it takes to not just survive—but thrive—when...
B2B Brand Awareness: Why It Matters & How to Build It
Your business might offer the best products and services, but none of that will matter if you lack brand awareness. In this podcast, Chris, Charity an...
Crafting a Compelling Brand Voice
Your brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynth...
"The Risks and Rewards of Being a Leader Brand"
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia del...
The Power of Combining Brand and Performance Marketing
Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you u...
The Employee Impact on a Brand
More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, th...
Brand Analysis: What Happened to the Pac-12?
The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earli...
How Does AI Change the Landscape for Brands?
Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in bra...
Building Brand Trust in B2B
In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial f...
How Customer Journey Mapping Helps You Understand Your Audience
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help...
The Basics of Inbound Marketing
In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as...
What is a Brand Strategy?
Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to bui...
Branded House vs. House of Brands: What’s the Difference?
The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to disc...
How a Visual Identity Builds Brand Equity
When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount...
How ESG Websites Benefit Your Brand
ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG webs...
Preparing for Innovative Branding in 2022
As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you buil...
How Sales and Branding Complement Each Other
It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding moti...
Brand Analysis: Amazon
In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the fu...
Brand Analysis: Nike
In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes co...
The Branding Impact of N-I-L
The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and...
How To Build a Modern, Scalable Brand with Chris Payne
Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their b...
How To Launch Your First ESG Report Without Experience
Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the proce...
The SEO Impact of Good Branding
When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In t...
Brand Analysis: Elon Musk
Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he...
Should Brands Take a Stance on Polarizing Issues?
In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they...
What Role Does ESG Reporting Play in Supporting Your Brand?
In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-ter...
Branding Considerations During Mergers & Acquisitions
Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight...
The Importance of Internal Branding and Communications
Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our...
The Power of Branding in a Stalled Economy
During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As...
The Impact of COVID-19 on Brands
COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podc...
How Brands Can Rise Above Commoditization
Commoditization seems to be happening at a rapid pace these days and that presents challenges to businesses and brands across the globe. In this insta...
Brand Analysis: Disney
Disney is one of the world's most popular brands, with sub-brands across lots of different industries. So how has Disney grown its brand while staying...
5 Trends That Will Influence Brands in 2020 and Beyond
It’s a new year with new trends! So, what can your brand expect to see in 2020? In this episode of Solving For B° our experts discuss the trends that...
How Companies Can Use ESG Reporting to Demonstrate a Commitment to All Stakeholders
Should shareholders always come first? In August 2019, Business Roundtable CEOs challenged that long-held view, arguing that companies must demonstrat...
How the Internet of Things is Revolutionizing Branding
The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnec...
Why Website Accessibility is Critical for Your Brand
Web accessibility has been in the news a lot lately. Most recently, a case involving Domino’s Pizza has the potential to go all the way to the Supreme...
How to Develop a High-Performing Website
Your website is a vital platform for expanding your brand’s digital presence. But merely having a site isn’t enough to attract, convert and retain pro...
What You Need to Know About Managing a Major Brand
Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can...