The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral...
Episodi recenti
590 episodi
590. Unlocking the Secrets to a Happier Life
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate relationshi...
589. Signals of Success: Unpacking Status and Behavior
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 year...
588. Find Your Five: Your Key to Turning Behavioral Economics into Action
In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral ec...
587. Unlocking the Secrets of Super Teams
In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-perform...
586. The Fun Habit: Rediscovering Joy in Everyday Life
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They expl...
585. How Cultural Insights Shape Business Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Toge...
584. The Category Creation Formula
In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula....
583. How the Outdoors Boosts Your Brain
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nat...
582. How to Get What You Want
In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Masteri...
581. The Science of Cool: How to Make Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that bein...
580. Building Incorruptible Companies
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorru...
579. Personal Branding for Introverts
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often m...
578. The Psychology of Color: Making Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding an...
577. The Persuasion Engine: AI, Empathy, and Effective Communication
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they...
576. The Top Five Wording Mistakes Businesses Make
In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral econo...
575. The Art and Science of Behavior Change
In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore the art and...
574. Incentives and The Littery
In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking a...
573. The Illusion of Control
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Wolfgang Linden, author of The Illusion of Control, to explore the in...
572. The Hidden Power of Expectations in Marketing and Branding
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the p...
571. Why Your Brand Isn't the Hero: Finding Your True Role
In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a foc...
570. Navigating the Emotional Landscape of B2B Sales
In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-...
569. Navigating the Complex World of Charitable Giving
In this episode of The Brainy Business podcast, Melina Palmer welcomes Luke Freeman, the former global CEO of Giving What We Can, for a deep dive into...
568. The Power of Changing Our Perspectives
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nir Eyal, bestselling author of Hooked, Indistractable, and his latest wor...
567. Unlocking Team Potential
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Colin Fisher, author of The Collective Edge, to explore the intricate...
566. Embracing Office Politics for Collective Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nilofer Merchant, author of Our Best Work, for a thought-provoking discussion a...
565. Navigating the Unknown (Uncertainty Aversion)
In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making i...
564. Disrupt Everything and Win
In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. To...
563. The Human Touch in AI
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative i...
562. The Paradox of Choice
In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelme...
561. Building Trust Through Vulnerability w/ Leslie John
In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author...
560. Unpacking the Power of Packaging with Behaviorally
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That...
559. The Cobra Effect: When Good Intentions Backfire
In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentio...
558: Heartfelt Leadership with Claude Silver
In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring b...
557. My Top Books of 2025
In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on beh...
556. From Limiting Beliefs to Leadership Breakthroughs
In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your...
555. Press Play: The Power of Gaming in Business
In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company N...
554. Lucky By Design: Strategies for Success in a Scarcity Economy
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, the...
553. Removing Barriers to Drive Engagement w/ Matt Sucha
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insight...
552. Unlocking Learning Potential
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain....
551. The Power Trap: Understanding How Leadership Shapes Our Minds
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. Th...