This Can't Be That Hard
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This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you acti...
Episodi recenti
338 episodi
338 - Get Found First on Google with Lydia Fine
Google is changing how people find photographers online, and your Google Business Profile is now more important than ever. Now that AI Overviews are s...
337 - Handling Difficult Clients with Confidence
What's worse than being up to your eyeballs in your own pre-holiday stress? Dealing with a client who's up to THEIR eyeballs in that same stress... an...
336 - Running Successful Brand Sessions with Emily Kim
Brand photography is having a moment... and for good reason! It’s fun, it’s in demand, and for many of us, it’s a natural, lucrative add-on to the wor...
335 - Turning Busy Season Clients into Next Year’s Revenue
When you’re buried in work during busy season, it’s easy to fall into survival mode: shoot, edit, deliver, repeat. And while that might get you throug...
334 - Amplify your Voice; Amplify your Business with Laylee Emadi
For a lot of photographers, the idea of public speaking is a… ✋ hard pass. Maybe you’re not interested in getting on a big stage (maybe you’re not in...
333 - What to Do When Your Busy Season Isn’t Busy
Some years, we roll into busy season with a calendar full of sessions… and other years, not so much. It can feel a little scary to stare at a mostly e...
332 - The Gathering Effect with Michelle Franzetti
There are two kinds of marketing strategies most photographers think about: the kind that happens online, and the kind that - well - doesn’t happen at...
331 - The Future of Marketing with Dayna Schaaf
Search algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, T...
330 - Networking like a Pro with Angelica Pompy
In a world where we can market our businesses from behind a screen, it’s easy to believe that in-person networking is optional. But the truth is, noth...
329 - 4 Time-Saving Automations for Photographers with Melissa Rich
Have you ever looked up from your inbox and wondered how the whole day slipped away? When you're a one-woman show, it’s easy to get buried in admin wo...
328 - 4 Creative Ways to Increase your Value (and your Sales Average)
When it comes to running a profitable, sustainable business, it’s not just about booking more sessions… it’s about building more value into the ones y...
327 - Taking a Human-First Approach to AI with Kinsey Soderberg
When AI first came on the scene, I was skeptical, and my early interactions confirmed my suspicions: when it came to content, AI's attempts were gener...
326 - Breaking Into Brand Photography with Karen Williams
What happens when someone who's spent 15 years hiring photographers for brands like Netflix, Masterclass, and AARP writes a book about how the photo i...
325 - Pricing is More than a Number: It's a Strategy
Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but t...
324 - How to Offer Destination Photography Sessions with Kellie Llewellyn
What if your next senior session didn’t just capture once-in-a-lifetime memories… but created them as well?
In this episode, I’m joined by Kelli...
323 - Three Signs You’re Doing Better Than You Think
When you're deep in the thick of running a business, it’s easy to feel like you should be further along. But just because you haven’t “made it” yet (w...
322 - How to Become the Most Valuable Person in the Room with Miles Witt Boyer
Ever wonder what makes some photographers get tons of referrals and repeat business while others struggle to generate that kind of buzz? Hint: it's pr...
321 - Marketing Isn't a Lottery Ticket
We all know that small, consistent actions pay off over time… but when it comes to marketing our photography businesses, too many of us are still chas...
320 - Letting Go To Make Space for New Opportunities with Sabrina Gebhardt
Just because something works doesn’t mean you have to keep doing it.
Today, I’m joined once again by my brilliant friend Sabrina Gebhardt for a...
319 - Building your Photography Business as a Side Hustle
There’s this idea floating around that unless you’re all-in on your photography business—fully booked, full-time, aiming for six figures and beyond—wh...
318 - Instagram Strategies for Photographers with Kimberly Espinel
You don’t have to dance, lip sync, or post every day to make Instagram work for your photography business, but you do need a strategy.
This week...
317 - The 3 Offers Every Photographer Needs
Most photographers build their businesses around one signature offer—and that’s a great place to start. But if that’s the only offer on your menu, you...
316 - Why Your Website Isn’t Converting (and How to Fix It) with Caitlin Teixeira
Your website might look great—but is it actually doing the work of turning curious browsers into paying clients?
In this week’s episode, I’m joi...
315 - Setting Boundaries Without Losing Clients
If you’ve ever said yes to a last-minute request you didn’t really have time for, or delivered more than you promised because you were afraid of disap...
314 - Grow Your Photography Business with Blogging with Kate Wark
We’re constantly told that blogging is great for SEO, but most photographers still aren’t doing it. Why? Because it feels like a heavy lift for an unc...
313 - 3 Pricing Mindsets Required for Success
You’ve done the math. You know what your cost of doing business is. You’ve looked at what other photographers in your market are charging. So why does...
312 - Build a Business Clients Rave About with Natasha Sewell
We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from deliv...
311 - Your Marketing Credit Score
Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score....
310 - Building a Business That Lasts with Stacey Rolfe
Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this convers...
309 - Double your Marketing Mileage
When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads...
308 - 6 Steps to Stay on Top of Your Taxes (and Finances!) with Danielle Hayden
If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers al...
307 - How Photographers Can Use AI to Automate & Elevate Their Marketing with Colie James
AI is everywhere right now, but let’s be real—most of us don’t have time to sort through all the noise to figure out which tools actually help photogr...
306 - CYA the Legal Way: Protecting Your Photography Business with Braden Drake
Photography may seem like a business with low legal risk, but if you don’t cover your bases, one unexpected issue—like a contract dispute, a tax audit...
305 - Using a Studio to Grow Your Photography Business with Michelle McAfee
Most photographers assume that if they don’t shoot in a studio, they don’t need one. But what if a studio space could be so much more than just a back...
304 - Woo Your Clients with Emails
If you’ve ever felt like your emails are going out into the void—ignored, unopened, or worse, unsubscribed from—this episode is just for you.
Em...
303 - Planning Predictable Leads with Rachel Traxler
Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries r...
302 - Google Ads for Photographers with Lindsay Herkert
Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth...
301 - The Power of Personal Work with Trish Chong
It’s easy to lose the creative spark that brought you to photography in the first place. Between running a business, keeping up with clients, and tack...
300 - The Simple Sales System: Real Photographers, Real Results
Considering switching to Simples Sales? What's better than a case study? How about three?
I'm excited to share this in-depth conversatio...
299 - 7 Things to Leave Behind in the New Year
New Year, new mindset. 🥂 As we turn the page to 2025, it’s time to take stock of what’s been working in our businesses—and more importantly, what has...