Marketing O'Clock - Digital Marketing News
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Marketing O'Clock - Digital Marketing News
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for...
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430 episodi
YouTube Finds Its Pulse — and It’s Beating for Brands
This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads roll...
New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402
This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), a...
Google Ads Subtracts Individual Ad Labels From the SERPS
Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401
This week on Marketing O’Clock: Google’s new S...
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.
This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts c...
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399
This week on Marketing O’Clock: Google Ads int...
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info
This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is...
Loyal-Tea: New Google Ads Features are Steeped in Rewards
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396
This week on Marketing O’Clock: Google Ads and Merchant C...
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in fa...
Cart-iologist: Google Ads Examines Your Data Heartbeat
This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a...
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists
This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics.
Also, Danny Sullivan announce...
Ai Max is Making Headlines….Really Long Headlines
This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantl...
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand...
Add to CartGPT: The Future of Shopping... for a Fee
This week on Marketing O’Clock:
Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core up...
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery
This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures.
The June 2025 core update...
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town
Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389
This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,”...
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combi...
AIring our Grievances with New AIO/AI Mode Search Console Reporting
This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” kn...
Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386
This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty p...
Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More
This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-...
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived
Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384
This week on Marke...
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now availabl...
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max,...
pAId Search Will Never Be the Same. Google Ads Announces AI Max
This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. Chat...
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads
New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Ma...
Ch(Ad) GPT? Internal Docs Hint at Future Advertising
Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatG...
GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case
Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad...
BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding
Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week...
DESKover What’s Coming to Google.com
Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: G...
April Showers "Bing" New Audience Signals and more Microsoft Updates
Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. G...
We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax.
This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to ma...
AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.
This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back...
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.
This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effect...
Google Search (AI)n't What It Used To Be. Introducing AI Mode.
This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separat...
Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers.
This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is gra...
Google Ad(d)s AI Humans
This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest play...
Nav-er A Dull Moment. Google Ads is Cracking Down on LPs
Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to N...
Google Ads is “Displaying” Around With New Demand Gen Features
Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368
This week on Marketing O’Clock, G...
Keeping It 100. Unpacking Google's PMax Negative Rollout.
Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367
This week on Marketing O’Clock, Google...
TikTok Ban Paused. App Lives to Scroll Another Day.
This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments,...
The Clock is TikToking. App Could Be Banned in the U.S.
TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365
This week on Marketing O’Clock, TikTok c...