Search Off the Record
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Search Off the Record
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams ar...
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187 episodi
SOTR099_transcript.pdf
Optimizing login-page content for Google Search
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover ho...
SOTR098_transcript.pdf
Lazy loading demystified
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO i...
SOTR097_Transcript.pdf
SEO for photographers: websites, social media, and Google Search
In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, o...
SOTR096_Transcript.pdf
How does CSS affect SEO?
Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact...
SOTR095_Transcript.pdf
SEO for small businesses
Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search...
SOTR094_Transcript.pdf
Demystifying SEO for developers
Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what...
SOTR093_Transcript.pdf
What SEOs should know about devs
In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more huma...
SOTR092_Transcript.pdf
How Googlebot crawls the web
In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling w...
SOTR091_Transcript.pdf
Debugging the Internet: HTTP, TCP, and You
In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web work...
Launching Search Central Live Deep Dive
In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with t...
How are web standards made?
Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the I...
SOTR089_Search_Off_the_Record_-_89th_episode_
Wrapping up 2024
As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events,...
Handling Dupes - Same Same or Different?
In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore...
A discussion of UX for SEO
In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the int...
Understanding how users experience your website
Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you'r...
Designing Google Doodles and delightful experiences
What does recursion, Weather Frog, and Momo the Magic Cat have in common?
In this episode of SOTR, Lizzi and John go behind the scenes o...
Google Search Reliability
In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to da...
How do I know if my SEO is doing a good job?
It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?
In this episode of Search...
Let's talk shopping markup
In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, f...
Working With Search Console API
We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episo...
Crawling smarter, not harder
In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challe...
Transcript for Crawling smarter, not harder
Internationalization & hreflang
Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about...
Rendering JavaScript for Google Search
In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScrip...
Transcript for Inside Search Quality: Using metrics and data science to improve Search
Inside Search Quality: Using metrics and data science to improve Search
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as t...
Cosmic Rays & Crawlers: When Google Search is under the weather
How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of...
Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather
Building SEO community with office hours
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen...