The Art of Online Business
Dettagli canale
The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and sy...
Episodi recenti
968 episodi
The 3-Ad System That Makes Online Course Businesses Profitable
A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes.
Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.
I wal...
The Real Reason Your Ads Keep Wasting Money
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right nu...
Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert
If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup.
...
Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet)
Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves a...
Should you listen to Meta's Facebook & Instagram Ad Recommendations?
Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?
I show a real example, explain my rule f...
How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course)
Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in t...
Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead)
Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good...
DON'T Start Facebook & Instgram Ads Until You Watch This
If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration.
Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers
When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solop...
Take This Shortcut To Quicker Facebook & Instagram Ads Success
Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads.
...
How Early Should You Turn Your Ads On Before A Launch?
If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether y...
How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer
Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course...
DIY Facebook & Instagram Ads or Hire It Out? Here’s How to Decide.
If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you ca...
How Do I Know If I’m Actually Ready for Facebook Ads?
Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and con...
Want More Clients? Fix Your Words First Featuring Justin Blackman
Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about h...
How to Turn Instagram Followers into Customers (Course Creator Edition)
Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead mag...
How to Use AI to Write Ad Copy (For Course Creators with a Lead Magnet)
I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic,...
3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte
Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow...
A Membership Owner Broke Even On Day 1 with Facebook & Instagram Ads!
A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code...
How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page
Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?
The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan
Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. Sh...
Should I Say ‘Free’ in the Ad Copy for My Lead Magnet?
Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. Th...
Should I Include the Price in My Facebook and Instagram Ad Copy?
If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.
...
The Right Audience Size for Facebook and Instagram Ads—And What to Test First
Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email lis...
Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher
Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissio...
Building a Business Around Faith and Friendship featuring Jac Kalaher
Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and bu...
Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake
If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing.
Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke
Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creato...
How Becky Kopitzke Built a Six Figure Business Serving Christian Creators
Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. ...
Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences
If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.
...
Want To Grow Your Business with Video (No Trends Required)? Do THIS! Featuring Natasha Pierre
Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turn...
Six Figures Doing Done For You Video Content With Natasha Pierre
We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educa...
DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide
You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro?
...
3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox
Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hust...
How to Grow a Business Without Social Media Featuring Gabe Cox
Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game...
How Do I know if I'm Ready For Facebook & Instagram Ads
Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business.
Jamie and I e...
What's working on Instagram in 2025 with Jodie Brown
Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators r...
Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown
Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get notice...
Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One)
Want to make your successful Facebook and Instagram ads even better without starting over?
The key is improving t...