Under the Influence with Terry O'Reilly
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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast...
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392 episodi
Disappearing Acts: When Popular Brands Are Discontinued
This week, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
...
Double Fantasy Guitarist Earl Slick Talks About Lennon
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Ea...
Copycat Brands
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You...
Hiding in Plain Sight: The Surprising Influence of Marketing
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – b...
Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as muc...
Brand Envy
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax...
The Phrase That Pays: Marketing Contests
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On th...
Billboards Are Always In Bloom
From our Season 12 Archives,
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or...
Bookmarks
Another favourite from our Season 12 Archives.
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The In...
Hitting The Road With Marketing Mobiles
From our Season 12 Archives... another favourite.
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull c...
Johnny Wants The Jet: The Loopy World of Loop Holes
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive ca...
Touch The Pickle: Marketing Gender Equality
If you searched the question:
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
The Beatlology Interviews (Season 2, Episode 1)
What if John Lennon had never died in 1980. What if George Harrison was still with us? What woul...
Allure of Bad-Ass Advertising: Anti Heroes
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 2...
Tools for the Family Jewels: Gender Bending Brands
From our Season 12 Archives...
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to...
Hard Days & Golden Knights: The World of Brand Twins
From our Season 12 Archives.
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies...
You Can Check In, But You Can't Check Out: Branded Hotel Rooms
From our Season 12 Archives, one of our favourites.
This week, we talk about hotel marketing.
Specifically, how some hotels attract guest...
Dish Night at the Movies: Marketing Motion Pictures
From our Season 12 Archives, one of our favourites
This week, we’re talking about the creative ways Hollywood markets films.
We’ll...
The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean...
When You've Got It, Flaunt It: The George Lois Story
From our Season 12 Archives, one of our favourites.
In this episode, we talk about one of the legends of the advertising business – George Lois....
Gold, Silver & Spinach: TV Shows As Marketing
From our Season 12 Archives.... one of our favourites.
With multiple ways to skip commercials at our fingertips, advertisers have found a new wa...
History of the Goalie Mask
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the go...
Long Overdue: The Creative Boom of Library Marketing
From our Season 11 Archives, one of our favourites.
This week, we look at the ways libraries market themselves. If you think libraries are quiet...
Fish Where The Fish Are: Surprising Help Wanted Ads
From our Season 12 Archives, one of our favourites.
This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk ab...
Singer Dion DiMucci
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episode...
The Willy Wonka Secret: Candy Bar Advertising
From our Season 12 Archives, one of our favourites.
This week, we look at candy bar advertising. Millions are spent marketing candy bars every y...
Selling Love: The Business of Online Dating
From our Season 11 Archives, one of our favourites.
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating...
Ask Terry 2025
This week, it’s our annual Ask Terry episode.
As we do every year, we open the show to questions from our listeners.
This...
Gone in 60 Seconds: Crazy Automobile Stunt Commercials
Dramatic car stunts are not just the stuff of movies.
They’re also the stuff of car commercials.
We’ll talk about one ad where skydivers r...
Yes I Can: Marketing to People with Disabilities
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Brand Envy (2025)
This week, it’s our annual Brand Envy episode.
We look at four brands that I admire.
One is a cosmetics empire started by a woman in an er...
CAT-alogues & DOG-alogues: Pet Marketing
This week, we talk about Pet Marketing.
The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no obj...
Bookmarks 2025
This week, it’s our annual “Bookmarks” episode.
We read a lot of books to research this show, and often we stumble on great stories that...
Seizing The Moment
This week, we look at how the marketing industry seizes pop culture moments.
We’ll talk about a website that got national attention by making a...
A Moment I'll Never Forget: The Power of PSAs
This week, we look at public service announcements.
PSAs have to compete with - not just other PSAs - but with all other commercials out...
Brand Strategist & Author Peter Wilken
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-rea...
Interview with Author & Arkells Frontman Max Kerman
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all...
Brand, James Brand
It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bon...
Commercial Outtakes & Bloopers
This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mis...
Two Minutes For Looking So Good: Star Athlete Endorsements
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.
We’ll talk about...