BE THAT LAWYER
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BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
Episodi recenti
543 episodi
Elise Buie: Numbers Plus Narrative in Building a Healthier Law Firm
In this episode, Steve Fretzin and Elise Buie discuss:
Key Takeaways:
"If you have good data, I don't care where my people...
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
What if the final piece of the puzzle for your growth was right here?
This is the second and last part of a powerful two-part conversation on Be...
BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development
What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law?
In this first part of a specia...
Nancy Fox: Networking Business Development and the Future of Rainmaking in Law
In this episode, Steve Fretzin and Nancy Fox discuss:
Key Takeaways:
"Agility is not necessarily what lawyers are trained i...
Matt Darner: Getting Paid What You Deserve While Running a Law Practice
In this episode, Steve Fretzin and Matt Darner discuss:
Key Takeaways:
"If you’re not invoicing regularly, it is communica...
Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies
In this episode, Steve Fretzin and Eric Ritter discuss:
Key Takeaways:
"SEO gets you seen, but that answer engine optimiza...
Steve Haddadin: How Obsession, Proactivity, and Communication Shape Growth in Law and Business
In this episode, Steve Fretzin and Steve Haddadin discuss:
Key Takeaways:
"[Entrepreneurship is] about creating your own o...
K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
In this episode, Steve Fretzin and K'Lee Terrazas discuss:
Key Takeaways:
"People have to feel like they are heard and that they’r...
Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships
In this episode, Steve Fretzin and Ed Alexander discuss:
Key Takeaways:
"Partnerships, it’s interesting, because they’re m...
Ral West: Business Growth Through Delegation, Automation, and Client Clarity
In this episode, Steve Fretzin and Ral West discuss:
Key Takeaways:
"You cannot grow your business if you don't learn to d...
Phyllis Sisenwine: Swing the Bat and Build the Business
In this episode, Steve Fretzin and Phyllis Sisenwine discuss:
Key Takeaways:
"You really can’t be afraid to swing that bat...
Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline
In this episode, Steve Fretzin and Jerold Rothkoff discuss:
Key Takeaways:
"You create your own luck. Luck just doesn't happen. Yo...
Chris Ducker: Building a Business That Truly Supports the Life You Want
In this episode, Steve Fretzin and Chris Ducker discuss:
Key Takeaways:
"Burnout isn’t a badge of honor, it’s a warning si...
Joanne Black: The Mindset and Language Shifts That Transform Referral Success
In this episode, Steve Fretzin and Joanne Black discuss:
Key Takeaways:
"Asking for help is the strongest thing you can do...
BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency
What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate aut...
BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action
What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this spe...
Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success
In this episode, Steve Fretzin and Jordan Whelan discuss:
Key Takeaways:
"If you see yourself as someone who’s struggling,...
Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients
In this episode, Steve Fretzin and Viktoria Altman discuss:
Key Takeaways:
"If you are doing anything on social media, it...
Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value
In this episode, Steve Fretzin and Matt Dixon discuss:
Key Takeaways:
"The best partners lead to their capabilities, not with thei...
Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling
In this episode, Steve Fretzin and Stephen Seckler discuss:
Key Takeaways:
"You don't have to have an entrepreneurial mindset to a...
Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition
In this episode, Steve Fretzin and Chris Earley discuss:
Key Takeaways:
"The lawyer who creates the most content today is go...
Nick Werker: The Overlooked Power of Intake and Client Communication
In this episode, Steve Fretzin and Nick Werker discuss:
Key Takeaways:
"Don’t pressure people, but let them know that you h...
Ruby Powers: How Content Creation Drives Legal Practice and Client Connection
In this episode, Steve Fretzin and Ruby Powers discuss:
Key Takeaways:
"If we’re not repurposing, if we’re not maximizing a...
Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve
In this episode, Steve Fretzin and Barbara Kaplan discuss:
Key Takeaways:
"Facts tell, stories sell because of the human c...
David Schnurman: Building Resilience and Business Through Optimism and Action
In this episode, Steve Fretzin and David Schnurman discuss:
Key Takeaways:
"If you compliment somebody else, and it's auth...
Joe Jones: What It Takes to Shift from Lawyer to Founder
In this episode, Steve Fretzin and Joe Jones discuss:
Key Takeaways:
"There’s just so many tools out there that you can get that a...
Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy
In this episode, Steve Fretzin and Dan Lear discuss:
Key Takeaways:
"If you don’t know what you want, be clear about that....
Gavin Sharpe: Becoming a Rainmaker Starts with Mindset
In this episode, Steve Fretzin and Gavin Sharpe discuss:
Key Takeaways:
"The traits that most lawyers share is that instin...
Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
In this episode, Steve Fretzin and Janet Falk discuss:
Key Takeaways:
"If you're not going to [put yourself out there], th...
Ben Walker: Mastering RFPs to Grow Your Business
In this episode, Steve Fretzin and Ben Walker discuss:
Key Takeaways:
"If you're not hiring people that are getting other offers,...
Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember
In this episode, Steve Fretzin and Sue Kirchner discuss:
Key Takeaways:
"The best you can do is to have your messaging and...
Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
In this episode, Steve Fretzin and Rafi Arbel discuss:
Key Takeaways:
"The reason the water cuts through the rock is that it is a...
Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead
In this episode, Steve Fretzin and Seth Price discuss:
Key Takeaways:
"If you create great content over time... you may not get a...
Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
In this episode, Steve Fretzin and Claire Parsons discuss:
Key Takeaways:
"A lot of law practice involves a gut check… and you hav...
Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
In this episode, Steve Fretzin and Shireen Hilal discuss:
Key Takeaways:
"The problem with obsessing about your competitio...
Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values
In this episode, Steve Fretzin and Christopher Anderson discuss:
Key Takeaways:
"Too many people just go after the money,...
Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It
In this episode, Steve Fretzin and Adam Ouellette discuss:
Key Takeaways:
"It's so critical that lawyers start to quiet their mind...
Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership
In this episode, Steve Fretzin and Viki Johnston discuss:
Key Takeaways:
"We think we can multitask. We really can’t. We can’t thi...
Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage
In this episode, Steve Fretzin and Ben Chiriboga discuss:
Key Takeaways:
"Some way, somehow you're going to have to face your fear...
Nick Augustine: Creating Connection and Legacy in Your Practice
In this episode, Steve Fretzin and Nick Augustine discuss:
Key Takeaways:
"Your brand is how people know you, who are the types of...