So you want to be a copywriter with Bernadette Schwerdt
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So you want to be a copywriter with Bernadette Schwerdt
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes...
Episodi recenti
96 episodi
COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.
Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it w...
COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses
Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to mon...
COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James
It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.
Glen started o...
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he...
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business.
Whether you’re hiring a Virt...
COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet?
That’s the wild reality...
COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the ba...
COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell
If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, th...
COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata
In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right no...
COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer
AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and...
COPYWRITER 086: How to free up time and avoid burning out in copywriting with Kieran Browning
In this episode, we chat with Kieran Browning, a consultant with deep expertise in operations and digital marketing. If you’re a copywriter struggling...
COPYWRITER 085: How to set up your copywriting business for financial success with Andrew Nicholls
Starting a copywriting business is exciting, but navigating the financial and legal aspects can feel overwhelming. From choosing the proper business s...
COPYWRITER 084: How to write newsletters, master AI, and tell great stories with Steven Lewis
Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that ol...
COPYWRITER 083: How to add grant writing to your copywriting services with Elaine Abery
Grant writing is a highly lucrative skill, and the demand for skilled grant writers has never been higher. If you want to master grant writing, attrac...
COPYWRITER 082: How to write a high converting sales page with Ash Chow
Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and...
COPYWRITER 081: How to add UX Copywriting to your suite of services with Susan Reoch
Would you like to become an expert at UX copywriting?
Would you like to make money from UX copywriting?
What even is UX copywriting?
...
COPYWRITER 080: How to use Substack to monetise your copywriting with Lizzie Mulherin
In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has wo...
COPYWRITER 079: Discover how to scale your writing business and possibly turn it into an agency
Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have...
COPYWRITER 078: How to use AI to enhance your copywriting skills with Leanne Shelton
In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly...
COPYWRITER 077: How to charge what you're worth with Andrew Griffiths
If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for yo...
COPYWRITER 076: How to build a six-figure copywriting business with Sophia Auld
Would you like to earn a six figure income from copywriting?
Would you like to leverage your existing career to help you find new copywriting c...
COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt
If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialisi...
COPYWRITER 074: How to be (more) creative with award-winning copywriter and art director Adrian Elton.
Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairf...
COPYWRITER 073: Secrets of entrepreneurship from Australia’s top leaders with Bernadette Schwerdt
I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from...
COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris
If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.
Lyndal Harris is one of Australia’s...
COPYWRITER 071: How to land a job in a blue chip advertising agency with Philip Taffs
Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advert...
COPYWRITER 070: Discover the top AI tools all copywriters need to know about
Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, G...
COPYWRITER 069: How to add copyediting and proofreading to your suite of services
Would you like to add copy editing, project editing and proofing to your suite of services?
If so, then this is the episode for you.
Matt...
COPYWRITER 068: In conversation with Radek Sali, former CEO of Swisse, about his new book.
Have you ever considered adding ghostwriting of business memoirs to your suite of services?
In today's episode, we explore the riveting tale beh...
COPYWRITER 067: The Writing Life of Jewel Topsfield
As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, polit...
COPYWRITER 066: How to build an online course with Amber Renae
If you have a passion for a topic and would like to turn that passion into profit, you may want to build an online course so you can teach it.
A...
COPYWRITER 065: ChatGPT, copywriting and neurodiversity
AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton.
Lean...
COPYWRITER 064: The anxiety of the writing life
Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this reveal...
COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business
To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne...
COPYWRITER 062: How to become a successful ghostwriter
If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter.
COPYWRITER 061: How to write a book that promotes your business with Anna Featherstone
If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the...
COPYWRITER 060: How to find work on Rachel’s list
From Rachel Smith, the founder of Rachel’s list
It’s not every day you get to speak to the eponymous founder of a successful business but today...
COPYWRITER 059: How to sell your copywriting business for a seven-figure sum with Kobi Simmat
Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show u...
COPYWRITER 058: How copywriters can become travel writers
Have you always wanted to be paid to travel?
Would you like to stay in luxurious resorts for free?
If you’d like to indulge your passion...
COPYWRITER 057: How to structure your key messages and win media attention
Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling...