The MM+M Podcast
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The MM+M Podcast
MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
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606 episodi
Reaching audiences while protecting health data. Plus, Jamie-Lynn Sigler at the MM+M Awards
Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.
This week, reporter Heerea Rikhraj brings us an insightfu...
Live from the red carpet at the 2025 MM+M Awards
Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agen...
Previewing the 2025 MM+M Awards with Jury Chair Meghan Rivera
Thursday is the year’s biggest night in medical marketing.
Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top phar...
How healthcare companies partner with private equity
In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Su...
Defending neurodiversity in the face of Trump’s Tylenol-autism claims
It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.
Publicis Health Media invests for the future and the White House links Tylenol to autism
Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future...
What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins.
If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads.
This week’s episode of...
The truth behind Incyte’s HS Truths educational push
Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.
An estimated 3 million Americans live with HS, which is most commonly iden...
Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications
In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming t...
Mental health warrior Jon Nelson unveils NeuroLivd
Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their con...
A diagnostics company, NFLPA team to raise awareness of esophageal cancer risks
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks wit...
HCP marketing in an omnichannel world, a podcast sponsored by Swoop
Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively wi...
The 2025 NFL season kicks off. Medical marketers and pharma brands are ready.
Are you ready for some football?
The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowb...
Ready Player Type 1: A video game designed for diabetes care management
Video games are big fun and even bigger money.
The International Trade Administration estimated that the value of the global video game industry...
Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies
Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelic...
AstraZeneca's Alexion doubles down on rare disease filmmaking
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks with Chris...
MM+M summer intern Lola Offenback's exit interview
Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media,...
Currax’s human-centric campaign sets an example for marketing weight loss drugs
MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, R...
Ways medical marketers can bridge the gap for HIV awareness for Black communities
Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities.
Dr. Dyson discusses...
The art of marketing health insurers and the end of the Sarepta saga
It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thom...
Noom’s new Microdose GLP-1 program
In this episode, MM+M Pharma Editor Lecia Bushak sits down with Noom’s CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler to discuss the launc...
How Breakthrough T1D helped make the first Barbie doll with type 1 diabetes
“I’m a Barbie girl in the medical marketing world?”
One year after rebranding from the Juvenile Diabetes Research Foundation to Breakthrough T1D...
Why this CMS veteran leapt into medical marketing agencyland
When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to s...
How marketers can use POC marketing bridge gap for HCPs, boost health equity
Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to di...
A Harvard professor’s deal with private equity could save clinical research
The Trump administration’s widespread cuts to federal funding for scientific and clinical research has adversely impacted hundreds of universities acr...
Reaching the unreachable: Pharma marketing in the age of evolving media habits, a podcast sponsored by National CineMedia
As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face inc...
Inside a Cannes-winning abortion film and why the BBB was a win for pharma
It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.
Some campaigns shined through and...
HMN-backed documentary tackles issue of health equity in North Carolina
In this MM+M Fast Break, MM+M’s Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of...
Keys for pharma commercialization success. Also ACIP has met, so what now?
Pharma commercialization is more of an art than a science.
While the focus of an executive is always on the science, the job requires a certain...
Reimagining pharma-HCP connections: AI, clinical support and the future of field force engagement, a podcast sponsored by Impiricus
In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alo...
Cannesplaining: Behind the jury room door with two Pharma Lions jurors, a podcast sponsored by Real Chemistry
Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behi...
Navigating AI’s promise and pitfalls in DTC advertising, a podcast sponsored by IQVIA Digital
As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible prac...
Cannesplaining: Behind the main stage, a podcast sponsored by Real Chemistry
What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fi...
The future of healthcare advertising is wide 'open,' a podcast sponsored by IQVIA Digital
Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this p...
Cannes Health 2025: Creativity, culture and the future of pharma, a podcast sponsored by Syneos Health Communications
What Cannes taught us about health creativity in 2025. Step into the future of health media at the MM+M Media Summit on October
30th, 2025 live...
Finding inspiration to master the craft, a podcast sponsored by BGB Group
Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and insp...
Navigating the Future of Healthcare Media: Innovation, Integration, and the Human Touch, sponsored by CMI Media Group
This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and...
Cannes 2025: Breaking down the award-winning medical marketing work
Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!
The Pharma, Health and Wellness Lio...
Unlocking patient insights: How communities reveal the path to more effective pharma marketing, a podcast sponsored by Swoop
Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma mark...
The Strategies for Success Podcast | Precision AQ: Inside the future of Precision AQ, a podcast sponsored by Precision AQ
Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isab...