Unthinkable with Jay Acunzo
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Unthinkable with Jay Acunzo
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful...
Episodi recenti
220 episodi
Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author
🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in...
Bonus - How Stories Happen #1 - Andrew Davis, Keynote Speaker
🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in...
Keep Making What Matters | Follow My New Show, How Stories Happen
Find and follow How Stories Happen in your favorite podcast player, or visit howstorieshappen.com to learn more about the show and find the appropriat...
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency
Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achie...
How to Find Great Stories
As Ira Glass said, "Great stories happen to those who can tell them." This idea says everything we need to know to develop stronger stories in our wor...
The Difference Between Forgettable and Favorite
The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resona...
Be Honest | One-Shot #26
No matter your craft, when you develop an idea, a project, or a key moment within a piece, the power of what you're sharing tends to start with the sa...
Create to Find Your Answers (Overcoming the Gap)
We want to make things that matter. To our careers, companies, and communities.
When THAT is our aim and THAT is our driving belief, and yet ou...
Twas the Night Before Launching (2023)
Have a wonderful holiday season and a beautiful start to your 2024! Back in the new year with more...
UNTHINKABLE IS TAKING A BREAK -- BUT DON'T...
Signature Stories: Jay Baer
Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Ex...
Signature Stories: Simone Stolzoff
Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Ex...
Fighting Endless AI Junk
We interrupt the current series to bring you this message.
Find and share this rant in essay form.
Subscribe to Jay's free newsletter to b...
Signature Stories: Amanda Natividad
In this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her...
Signature Stories: Jenny Blake
Up next in Signature Stories, we're joined by Jenny Blake, author, speaker and podcaster. She's written three books and hosts the wildly popular podca...
Signature Stories: Michael Bungay Stanier
Up next in Signature Stories, we're joined by Michael Bungay Stanier, speaker, coach and author of the wildly popular book "The Coaching Habit" and th...
Signature Stories: Melanie Deziel
Up first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-eve...
Tasty | One-Shot #25
What is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something...
Writer’s Block (Maker Monsters 4)
Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking...
Fun with Formats
In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole ex...
How to Define Quality | One-Shot #24
How you define quality is contextual, it's in the eyes of the beholder. In this one-shot, Jay breaks down the three questions we each need to ask to d...
Speakeasy Business
In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps...
Beware this Storytelling Advice | One-Shot #23
A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Ja...
MINI-Series: Copywriting with Margo Aaron
In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians...
You Are Wu-Tang | One-Shot #22
In 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampl...
In on the Secret
If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can...
What Do You See When You See an Elephant? | One-Shot #21
Any story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals. Today...
Song Exploder Exploder (ft. Hrishikesh Hirway)
Hrishikesh Hirway is a musician and creator/host of the popular podcast Song Exploder. The show has a simple but powerful premise: each episode, a mus...
Fine, I'll Talk About AI | One-Shot #20
In this shorter, monologue episode, we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming t...
Welcome to the Jumble
To be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the intertwi...
The Best Thing to Do Is The Right Thing
For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer...
How to Write and Speak with Greater Impact | One-Shot #19
In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that in...
Expect the Unexpected
In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to bu...
How to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18
One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativit...
Going Bananas
This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor lea...
An Ode to the Asterisk | One-Shot #17
One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in ou...
Working Bravely
In this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete!
They were...
Special Episode: Jay on 2 Pages with MBS
Which books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite b...
10 Questions to Ask Creative People | One-Shot #16
In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typic...
MINI-Series: Sound Design with James T. Green
In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy a...
MINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix)
Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly int...