Let's talk branding
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Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbrand...
Episodi recenti
171 episodi
Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.
Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slo...
Entertain or die: how to build an entertainment powerhouse
In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this...
Brand evolution vs revolution
Hey everyone! Super happy to kick off a new season with more brand-building legends and insights.
In this conversation, I chat with Damian Borch...
The secret behind brand advocacy with John Lyons
In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons.
Important links
* John on LinkedIn
...
Business effects of brand marketing with John James
Show notes
* John on LinkedIn
* John’s Substack and other links
Summary
* John shares his journey from advertising to consulti...
Stop listening to the customer with Adam Ferrier
Show notes
* Adam’s agency Thinkerbell
* Adam’s book: Stop listening to the customer
Summary
* Adam Ferrier challenges the ide...
Effective brand-building with Grace Kite
Here are the key takeaways from the podcast:
* Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising,...
Is brand strategy bullsh*t?
As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Th...
The 5 brand religions with Kristof De Wulf
Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand.
Important links
* Download the white paper t...
How to compete in a hyper competitive market with Jan Verlinden.
Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verl...
The harsh truth about online advertising with Bob Hoffman
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts.
Show notes
* Find ‘...
A brand architecture masterclass with Felicia Rosenzweig
A deep dive into brand architecture and how to use it to strengthen your brand positioning
Show notes
* Felicia on LinkedIn
* The Mo...
Associative attention with Max Stricker
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the import...
Brand marketing in B2B-land with Gwen Lafage
Discover what it takes to be a leader in brand for a large B2B tech company.
Show notes
* Gwen on LinkedIn
* This episode is sponsor...
The rise of multiplayer brands with Zoe Scaman
Show notes
* The multiplayer brand slidedeck
* Zoe on LinkedIn
* This episode is sponsored by Creative business company. Find your f...
Brand pricing power with Dom Boyd
Show notes:
* Article on Brand difference and pricing power
* Dom Boyd on LinkedIn
* BrandZ index
* This episode is sponsored...
Entertain or die with Dan Salkey
How brands can create an unfair creative advantage.
Show notes
* Discover the full paper here.
* Dan Salkey on LinkedIn.
* Thi...
Marketing science for the real world with Koen Pauwels
Show notes
* Professor Pauwels on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building g...
The agency landscape with Bart De Waele
Show notes
* Bart on LinkedIn
* Bart’s new venture: I know a guy
Key Takeaways
* Understanding client problems and formulating...
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
Show notes
* Discover the full trends report here
* Rachael Higgins on LinkedIn
* Will Posket on LinkedIn
Summary
Creating brand mascots with AI
Summary
* 🤖 AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.
* 💡 Before AI: Creating a mascot...
Creating and measuring distinctive brand assets with David Taylor
Summary
* 📈 David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and eff...
The state of branding in 2023 with Jacob Cass
Summary
Here's a summary of the key points from the podcast:
* The Evolution and Challenges in Branding: The podcast features Jacob Cass,...
Creating demand in B2B with Chris Walker
Here's a summary of the podcast transcript:
* Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from a...
Brand health and tracking with Jenni Romaniuk
What we talk about
* The importance of brand health and what it means
* How to do brand tracking using survey tools
* The different...
How brands grow up with James Hurman
We talk about
* The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)
* Harvesting current deman...
Branding on the ragged edge with Max Ottignon
In this episode, we talk about:
* Ragged edge, one of my favorite branding agencies
* The strategy and research work that goes into...
How to make your brand more distinctive with Lee Rolston.
In this episode I talk with Lee Rolston, chief growth officer at JKR about their recent study on brand assets with Ipsos.
“The first job of br...
AI, your new strategy sidekick with Julian Cole.
Important links
* Julian Cole’s course with LTB discount here
* Julian on Twitter
* This episode is sponsored by Creative business c...
Creating captivating moments with G'day Frank
Important links:
* ‘Frank’ on Twitter, Instagram or LinkedIn
* G’day Frank website
The AI summary:
Captivating Moments of Conn...
The power of emotion in advertising with Jon Evans
In this podcast, Jon discusses the five key elements of successful advertising: emotion, story arc, soundtrack, character, and fluency. He emphasizes...
The creator mindset with Alex Antolino
In this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator...
Purpose nihilism with Nick Asbury
Show notes:
* Nick’s substack and the article on Purpose Nihilism
* Nick on Twitter
The brand audit template
As a brand...
The power of community with Maximilian Weigl
Show notes:
* The article that sparked the conversation
* Science Magic, where Max works
* Max on LinkedIn and Twitter
The bra...
Tom Roach - The wrong and short of it
In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.
Entrepreneurial science with RJ Youngling
In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths,...
Byron Sharp - Subscription vs Repertoire markets
In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.
...
Paddy Gilmore - The power of humor for brands
In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands.
Topics
* What types of humor are th...
Faisal Siddiqui - Challenger positioning
In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interestin...
Peter Weinberg - B2B brand building
In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common mispercept...